Visual Identity & Web Design

Summer 2011

Our friends at Appello are all about positioning and navigation. We’d worked closely for several years, helping them with their interface for their navigation products when they asked us for a new visual identity.

The goal was to create a fresh, clean, friendly and distinct profile for the company and taking them away from their previously techy/engineer look and feel. The project resulted in a new logotype - than anchor for the new identity, a brand book, business cards and from the ground up re-designed website with a clearer focus on Appello’s products and services.